About the beauty of life, the shadow that permanent crises cast on us and how we deal with it. An essay about humility and gratitude, the confidence to dare new things and continuous change in the spirit of the avant-garde.
Who is the eigensinnig (i.e. obstinate) woman? How does obstinacy manifest itself in fashion, style and everyday life? About the noble and the mysterious, the androgynous and minimalist, as well as the rebellious and the extravagant woman. We attempt an approach to the many facets of the eigensinnig woman.
The "Tenth Character" is a term that was coined by the Austrian writer Robert Musil. In our essay, we have given some thought to what this might mean. The text is both about the tenth character and about the other nine. It is about a sense of possibility and a sense of reality, about freedom of choice as a curse and a blessing. About the “LinkedIn Facebook Instagram Tinder” challenge, about being able to say no, and about self-optimization. About the frenetic standstill, about the phrase “I prefer not to”, and about negative space, which also plays a role in the works of musicians such as Devendra Banhart or James Blake.
“Black says, ‘I don’t bother you – don’t bother me’,” avant-garde designer Yohji Yamamoto says. Why is black the color of the avant-garde, of existentialists and intellectuals, and why is it the most popular color in fashion? An essay about the most contradictory of all colors, about the “new black” in fashion, about space and the “dark night of the soul”, about Amy Winehouse, Albert Camus and several big names in avant-garde fashion.
New website, new online shop, new magazine. - We are open again. And something that many people call the “new normal” is gradually beginning. And the “new normal” is a little more digital than the old one. We bid you welcome you to our new digital home.
We are back, but different. About the transformation of language and the uniformity of the days; opening up for a new future and venturing into the unknown, the uncertain and insecure; about the expansion of the self after the coronavirus crisis and about the usefulness of limitless feelings.
The new normality of shopping is a new experience for many of you. Especially when everything is eigensinnig and lingering, looking around and feeling the fabrics in our showroom in Vienna is an entirely different experience than stroll through our online store. Nevertheless, we still want to be there for you and we are also adapting our service to make it as similar as possible to an actual visit to our showroom.
“The crisis consists precisely in the fact that the old is dying and the new cannot be born,” writer Antonio Gramsci stated. An essay about creativity in the current situation, Sisyphus as a happy man and Schopenhauer as a philosopher of happiness, about accepting absurdity, liberty in its absence and the danger to democracy.
Last autumn, when we were working on our program for the spring 2020, inspired by chaos theory, we certainly did not think of the current situation. The fact that “the flap of a butterfly’s wings can set off a tornado on the other side of the world” has been clearly demonstrated to us now by the corona virus.
There is colorful activity going on under the vault of our building: Along with our new interior decoration, our new own collection and new unique pieces by our brands, three additional brands have temporarily settled down in our store. Rare, unique, timeless pieces for something that never wears off: eigensinnig obstinacy.