EIGENSINNIG WIEN · ST. ULRICHSPLATZ
Fashion Gallery Vienna – Avant-Garde Fashion at St. Ulrichsplatz
The flagship store of eigensinnig wien. An old square, a soaring vaulted ceiling, fashion as wearable art suspended in the half-light. Exceptional fashion for nonconformists.
There are clothes that make you disappear, and there are clothes that allow you to truly emerge. We create the latter. Those who step through the doors of our Fashion Gallery are searching for the extraordinary – for something that belongs to them. Here, black is a choice, and our avant-garde fashion for women and men hangs from the ceiling until someone arrives and makes it their own.
VIENNA · 1070
ST. ULRICHSPLATZ · 1070 VIENNA
In the Heart of Vienna, Away from the Bustle
A grand church, a few cafés and restaurants, a handful of benches, cobblestones over which the light moves as though it had all the time in the world. Right in the middle of it all: eigensinnig wien. St. Ulrichsplatz in Vienna’s 7th district, not far from the MuseumsQuartier, is one of those old squares where the Vienna of yesterday has never quite disappeared – leisure, courtesy, a quiet glow. The South as a guest in Vienna – a little quieter, a little darker in dress, and entirely Viennese.
Photo · @christianskalnik
Committed to our own convictions, and to the zeitgeist only when it convinces us: this is how avant-garde fashion takes shape on historic ground. Since 2012, everything here has happened under one roof – designed in the atelier, sewn in our tailoring studio, photographed and filmed in-house, and presented in the Fashion Gallery. What you see downstairs is the finished piece. It came to life one floor above: needles, scissors, the steady rhythm of sewing machines, a hand moving across the fabric to feel whether it holds its shape. It is a quiet insistence that some things should be made rather than produced – and that you can see the difference in a garment.
A DIFFERENT KIND OF LUXURY
In the Heart of the City - Yet a World Apart
There is a certain weariness that sets in on the major shopping streets: the same shop windows, the queues outside the luxury boutiques of Vienna’s first district, the feeling of being just one among many, hurried through between two appointments.
We have created a place against that weariness. Our Fashion Gallery is only a 10-minute walk from Vienna’s city centre, yet it exists in a different reality. No queues, no crowds, no rush. Instead of mass-produced fashion: unique pieces and limited editions. Instead of being processed: being seen.
Photo
That is the kind of luxury we believe in - not the luxury of excess, but the luxury of attention.
THE FASHION GALLERY
The Fashion Gallery: Fashion as Art
eigensinnig is a Fashion Gallery, flagship store, showroom and atelier in one. Our avant-garde fashion hangs from the soaring ceiling because a garment born from an idea deserves more than a hanger and a price tag.
Beneath the centuries-old vaulted ceiling, the space is continually reimagined and rearranged, because every collection brings its own world and calls for a setting that responds to it. Here, the contradictions that make up a life meet one another: global and local, old and new, warm and cold, masculine and feminine, nature and art. Sometimes, original works of art hang on the walls, always in dialogue with whatever occupies our thoughts at the time. A hidden gem away from the main shopping streets – and at the same time, a place that stays with you long after you leave.
Photo · @christianskalnik
Photo · @christianskalnik
Photo · @christianskalnik
Photo · @christianskalnik
Photo · @christianskalnik
Photo · @christianskalnik
AVANT-GARDE FASHION
Exceptional Fashion for Women and Men - Born from Black, Defined by Character
We are not a multi-brand store. We exclusively carry our own label – avant-garde fashion for women and men, predominantly in the non-colour black, a colour that makes no claims and allows for everything.
Our style is exceptional, meticulous in its details and nonconformist: from understated, wearable pieces that accompany you throughout the day to extravagant, sculptural statements. Dark avant-garde, yes – but not Gothic. Architectural, close to art, uncompromising. Clothing for people who do not dress up as someone else, but make a conscious choice.
We work exclusively with natural materials and luxury fabrics from Italy and Japan, selected for their character and longevity. Slow fashion instead of fleeting trends. Clothing designed to endure because it was created with the intention of making something that lasts.
FIT WITHOUT COMPROMISE
Unconventional Menswear – with Exceptional Fit, Also in Extended Sizes
eigensinnig wien is also a menswear specialist. But an unconventional one. Exceptional menswear that refuses to follow the mainstream yet fits as though it were made for that one particular body – because it is.
And this is where one of our particular strengths lies: we think of avant-garde fashion in all sizes. For men up to 4XL, for women up to XXL, and our unisex styles also up to 4XL. Exceptional fashion in extended sizes, without compromising on cut or fit. Because no one should have to choose between their size and their taste – and wherever necessary, our in-house tailoring studio provides the perfect adjustment.
Men
up to 4XL
Women
up to XXL
Unisex
up to 4XL
PRIVATE SHOPPING
Personal Style Consultation - Often with the Designer Himself
Perhaps you are looking for an outfit in black that brings out your character, but you do not yet know what it should look like – much like knowing you want to become something without yet knowing exactly what. Then we take the time for you. Without pressure.
We have an eye for the designer fashion that suits you and will tell you openly when a piece is not right for you. Designer Toni Rotbart-Woldrich often takes the time to personally accompany your style consultation and share his expertise.
There is coffee, too, by the way. And sometimes “a glass of white or red” as well.
for your personal Private Shopping experience in the Fashion Gallery. (Highly recommended.)
ATELIER · TAILORING · VIENNA
Bespoke Tailoring & Couturier Service - Directly Above the Gallery
If it does not fit, we make it fit. Sleeves or trousers too long, the waist too wide, the jacket too long? Our in-house alteration tailoring takes care of it.
And if you are looking for a one-of-a-kind piece, your unique garment is created in our bespoke tailoring studio one floor above the gallery – either as a fully bespoke creation or as an individual adaptation from the current collection. We also advise and accompany you for special occasions.
Bespoke Tailoring
A bespoke designer piece tailored to your figure and personal style. We coordinate the fabric, cut and details with your individual wishes and needs. Handcrafted in our in-house tailoring studio in Vienna - for the perfect fit.
Individual Alterations
Are the trousers too long, the sleeves not quite right, or does the fit need a final adjustment? With your purchase, we tailor your designer piece to your proportions free of charge - so it fits exactly as it was meant to.
From the First Idea to the Final Stitch.
Photo · @christianskalnik
EIGENSINNIG CHARACTERS
Worn by Eigensinnig Characters
Punk icon Johnny Rotten (John Lydon, Sex Pistols / Public Image Ltd.) wears eigensinnig: his stage outfits for the 2026 PiL and talk tour are being created by us in Vienna. A man who once wore Vivienne Westwood and tore through the conventions of the music business – and who has now found his way to eigensinnig. Some paths take decades to arrive.
Johnny Rotten · John Lydon
PiL & Talk Tour · 2026
EIGENSINNIG ONLINE
Online Shop, Shipping & Tax-Free Shopping
Not in Vienna right now? Browse our online shop and discover our fashion in advance. We offer worldwide shipping, tax-free shopping and Click & Collect for your visit to our Fashion Gallery.
ST. ULRICHSPLATZ · 1070 VIENNA
Visit, Directions & Contact
Opening Hours
Tuesday - Friday
1 PM - 7 PM
Saturday
11 AM - 6 PM
Directions
Only around a 10-minute walk from Vienna city centre
Underground: Volkstheater or MuseumsQuartier, both just a few minutes’ walk away
Contact
Contact us via the chat window on our website or by email at: shop@eigensinnig-wien.com.
Or call us at: +43 1 8906637.
Languages
We speak German and English.
Free parking in the nearby parking garages (MuseumsQuartier, Neubaugasse, Stiftgasse and others).
FAQ
Frequently Asked Questions
Where is the eigensinnig wien Fashion Gallery located?
At St. Ulrichsplatz 4, 1070 Vienna (Neubau) - only around a 10-minute walk from the city centre, close to the MuseumsQuartier, yet away from the crowded shopping streets.
What sets eigensinnig apart from other luxury stores in Vienna?
Not an anonymous brand flagship with queues, but a quiet Fashion Gallery with its own label, personal consultation and in-house bespoke tailoring - at the same location since 2012.
What kind of fashion does eigensinnig offer?
Exclusively our own label: exceptional avant-garde fashion for women and men, predominantly in black, made from natural materials and luxury fabrics from Italy and Japan.
Is this Gothic fashion?
No. It is dark, architectural avant-garde - exceptional, detail-focused and closely connected to art, not Gothic.
Does eigensinnig also offer menswear?
Yes - eigensinnig is also an unconventional menswear specialist, offering exceptional avant-garde menswear with an excellent fit, created by our own label.
Is the fashion also available in plus sizes?
Yes. For men up to 4XL, for women up to XXL and for unisex styles also up to 4XL - with a focus on excellent fit without compromise. Where necessary, our in-house tailoring studio provides individual adjustments.
Is the fashion extravagant or more understated?
Both. The range extends from quiet, wearable pieces to extravagant, detail-rich statement pieces - always exceptional and nonconformist.
Can I book an appointment or Private Shopping experience?
Yes, and it is highly recommended. Designer Toni Rotbart-Woldrich often takes the time to personally accompany your style consultation.
Do you offer bespoke tailoring?
Yes - bespoke tailoring and made-to-measure services are available in our atelier directly above the Fashion Gallery. Alterations and individual adjustments from the current collection are also carried out in-house.
Can I visit without an appointment?
Yes, during regular opening hours. For a personal consultation - often with the designer himself - we recommend booking an appointment.
Do you speak English?
Yes.
Do you offer Tax-Free Shopping, shipping and Click & Collect?
Yes, all three.
Where can I park when visiting?
Free parking is available in nearby parking garages, for example at MuseumsQuartier, Neubaugasse or Stiftgasse.
Who wears eigensinnig?
Among others, punk icon Johnny Rotten (John Lydon), who wears eigensinnig for his 2026 tour.
What are your opening hours?
Tuesday - Friday, 1 PM - 7 PM, Saturday, 11 AM - 6 PM.
